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Social Media Image Sizes Guide 2026 (Every Platform)

Posting the wrong image size on social media leads to awkward cropping, blurry photos, and lower engagement. This guide covers the exact pixel dimensions for every major platform in 2026 — bookmark this as your go-to cheat sheet.

Instagram Image Sizes

PlacementDimensions (px)Aspect RatioMax File Size
Square Post1080 × 10801:130 MB
Portrait Post1080 × 13504:530 MB
Landscape Post1080 × 5661.91:130 MB
Story / Reels1080 × 19209:1630 MB
Profile Photo320 × 3201:1—
Carousel1080 × 10801:130 MB per image

Pro tip: Instagram compresses images heavily on upload. Upload at exactly these dimensions in JPG format at 95% quality for the sharpest result. Use our Instagram resizer to fit a photo to these sizes without cropping, or split an image into a profile grid.

Facebook Image Sizes

PlacementDimensions (px)Aspect Ratio
Feed Post (Link)1200 × 6301.91:1
Feed Post (Photo)1200 × 12001:1
Cover Photo820 × 3122.63:1
Profile Photo170 × 1701:1
Story1080 × 19209:16
Event Cover1200 × 6281.91:1
Group Cover1640 × 8561.91:1

Facebook supports JPG, PNG, and WEBP. For photos, JPG at 85% quality gives the best size-to-quality ratio. PNG is better for graphics with text or logos.

X (Twitter) Image Sizes

PlacementDimensions (px)Aspect Ratio
In-Stream Photo1600 × 90016:9
Profile Photo400 × 4001:1
Header/Banner1500 × 5003:1
Card Image800 × 4181.91:1

X compresses images aggressively. For the sharpest photos, upload PNG under 5 MB (X won't compress PNGs as much). For general photos, JPG at 90%+ quality works well.

LinkedIn Image Sizes

PlacementDimensions (px)Aspect Ratio
Feed Post1200 × 6271.91:1
Profile Photo400 × 4001:1
Banner Image1584 × 3964:1
Company Logo300 × 3001:1
Article Cover1200 × 6441.86:1

TikTok Image Sizes

PlacementDimensions (px)Aspect Ratio
Video Thumbnail1080 × 19209:16
Profile Photo200 × 2001:1
Photo Post (Carousel)1080 × 19209:16

YouTube Image Sizes

PlacementDimensions (px)Aspect Ratio
Thumbnail1280 × 72016:9
Channel Banner2560 × 144016:9
Profile Photo800 × 8001:1
Community Post1200 × 67516:9

YouTube thumbnails must be under 2 MB. If your thumbnail is too large, use our converter to compress it to JPG at 85% quality — you'll easily get under the limit while keeping it sharp.

Pinterest Image Sizes

PlacementDimensions (px)Aspect Ratio
Standard Pin1000 × 15002:3
Idea Pin1080 × 19209:16
Profile Photo165 × 1651:1
Board Cover222 × 150—

Pinterest favors tall images (2:3 ratio). Pins in this ratio get more engagement and appear larger in the feed. Use JPG or PNG format.

Best Format for Social Media

Most platforms accept JPG, PNG, and WEBP. Here's which to use:

  • Photos → JPG at 85-95% quality (smallest file, great quality)
  • Graphics with text → PNG (sharp text, no compression artifacts)
  • Logos/icons → PNG with transparency
  • Maximum quality → PNG under 5 MB (least platform compression)

Need to convert between formats? Use our free PNG to JPG, JPG to WEBP, or WEBP to PNG converters.

Frequently Asked Questions

What happens if I upload the wrong size?

The platform will auto-crop or scale your image, often cutting off important content. Always resize to the recommended dimensions before uploading for full control over how your image appears.

Want a landscape or portrait photo on a square feed without cropping it? Add a border to the image to pad it out to the shape you need. Posting your own photography? You can add a watermark to the photo before it goes up.

Should I use WEBP for social media?

Most platforms now accept WEBP, but JPG remains the safest choice for maximum compatibility. WEBP is ideal if you want smaller file sizes for faster uploading.

Why do my images look blurry after uploading?

Social platforms compress images on upload. To minimize quality loss: upload at exactly the recommended dimensions, use JPG at 95%+ quality (or PNG under 5 MB), and avoid uploading images that have already been compressed multiple times.

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