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Image File Size Estimator

See roughly how many kilobytes your image will weigh in JPG, WebP, AVIF and PNG before you convert it.

Updated May 2026 · Free · Works entirely in your browser

JPG
Best all-round compatibility
185 KB
WebP
About 30% smaller than JPG
121 KB
AVIF
Smallest, newer browser support
81 KB
PNG
Lossless, large for photos
1.98 MB

These are estimates based on typical compression rates. Detailed photos come out larger, flat graphics smaller.

Sensible targets

  • Email attachment: keep each photo under 1 MB and the whole message under 10 MB.
  • Web page hero image: aim for 150–250 KB in WebP.
  • Product listing photo: 200–500 KB in JPG at 2000 px on the long edge.
  • Blog body image: 60–120 KB is usually plenty.

The fastest way to shrink a file

Resize before you compress. Halving the width and height cuts the pixel count by four, which usually saves far more space than dropping quality — and unlike heavy compression it does not introduce blocky artefacts.

Frequently Asked Questions

Everything you need to know about image conversion.

Roughly: width x height gives the pixel count, and each format needs a certain number of bits per pixel after compression. JPG at good quality lands near 0.5 bits per pixel, PNG near 8, and WebP near 0.35.

Busy detail — grass, crowds, textured fabric — compresses far worse than flat areas such as sky or a studio backdrop. Photos full of fine detail can run two or three times the estimate.

Use our converter's file-size target option. It repeatedly re-encodes at different quality levels until the result lands under the kilobyte limit you set.

For photographs, WebP or AVIF are smallest, then JPG. PNG is far larger for photos but is the right choice for logos, screenshots of text and anything needing transparency.